A tenet is an opinion, doctrine, or principle held as being true by a person or organization. The tenets of Way Too Cool's founder have been a driving influence in its creation and are as follows:

1. Reality is thought plus action.
2. We can create any reality for ourselves.
3. Our only barriers are those we create ourselves.
4. It is but one energy in one universe, hence all energies are interconnected and affect one another.
5. Positive energy begets positive response, negative energy creates negative results.
6. We all live on this one planet, we must each work to save it.
7. Creativity is the seed of all innovation and change.
8. Cooperation enables greater achievement.
9. Once we become successful, we must teach the less fortunate the tools to succeed.
10. Always practice constructive social conscience, reaching out with life-changing help to the least enabled of our neighbors.